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4 Easy Steps to Finding New Customers and Clients
An important step in writing a successful and useful business plan is analyzing your customers. Here is how to analyze your customers for your business plan. The Customer Analysis section of the business plan assesses the customer segments that the company serves. In it, the company must 1 identify its target customers, business plan potential customers, 2 convey the needs of these customers, and 3 show how its products and services satisfy these needs.
The first step of the Customer Analysis is to define exactly which customers the company is serving. This requires specificity. It is not adequate to say the company is targeting small businesses, for example, because there are several million of these types of customers. Rather, the plan must identify precisely the customers it is serving, such as small businesses with 10 to 50 employees based in large metropolitan cities on the West Coast.
Questions to be answered include: 1 how many potential customers fit the given definition? is this customer base growing or decreasing? and 3 where are these customers geographically based? After explaining customer demographics, the plan must detail the needs of these customers.
The business business plan potential customers must also detail the drivers of customer decision-making. Sample questions to answer include: 1 Do customers find price to be more important than the quality of the product or service?
and 2 are customers looking for the highest level of reliability, or will they have their own support and just seek a basic level of service? There is one last business plan potential customers step in the Customer Analysis — showing an understanding of the actual decision-making process, business plan potential customers. It is essential to truly understand customers to develop business plan potential customers successful business and marketing strategy, business plan potential customers.
By spending the time business plan potential customers research and analyze your target customers, you will develop both enhance your business strategy and funding success. About the Author:As President of Growthink Business Plans, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over business plans. Made with �� remotely by ZenBusiness INC © All Rights Reserved.
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HOW TO WRITE A SUCCESSFUL BUSINESS PLAN #18. Your Customers May Help. By Learn Accounting Fast
, time: 0:45Writing a Business Plan: The Customer Profile - blogger.com
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